The Team

Alex Lawrence

Former head bartender at Dandelyan in London, a few of Alex’s accolades include winning World’s Best Cocktail bar at the Spirited Awards and Best International Bar Team which Alex was leading, and #1 at the World’s 50 Best Bars a year after. Alex currently is one of the directors at Mr Lyan Company whilst continuing to focus on the furthering of Whitebox across the globe.

Pietro Collina

With over 18 years in the hospitality industry, managing the beverage program for 3 Michelin starred establishments including 11 Madison Park, and winning “Best Bar in America” for two consecutive years at the World 50 Best, Pietro is currently the Bar Director of the NoMad Hotel Group London. 

Ben Iravani

With over 17 years experience in the drinks industry, and the successful opening of two multi-award winning bars, a Michelin Guide restaurant and the international expansion of Porter’s Gin, Ben is the team’s entrepreneur and industry expert.

Chris Masters

Chris built his successful career in technology and finance as a founding partner in Maven Securities, a London headquartered proprietary trading firm. Chris shaped that business, leading operations and scaling from startup to an established business with global reach. Since moving on from this in 2020, Chris has refocused his considerable energies on the food and beverage sector and is looking forward to the challenge of building and growing Whitebox.

Louise Chan

Following her Bachelor of Arts degree in Graphic Design at The University of Edinburgh, the exceptionally talented Louise has joined the Whitebox team as our in-house designer. Louise has an impressive portfolio of product designs including the label design for Porter's Orchard Gin that has been showcased by the global label producer MCC.

Roman Shabodalov

After graduating from Brunel University with  Bachelors in Media & Communications Roman started working in hospitality. Under his management, Hawksmoor Spitafields won TOTC best international restaurant bar 2019 and restaurant bar of the year at the Class Bar Awards 2019. He was previously part of the team at Swift that won UK bar of the year at Class Awards, Tales of the Cocktail and 33rd best bar in the world at The World’s 50 Best Bars.

Josh Rennie

Josh graduated in law and following a postgraduate qualification in Hong Kong, spent 5 years in China successfully founding and growing a startup education company which now employs over 80 people.  He returned to the UK to co-found spirits company Langstane Liquor and will bring legal thinking, production expertise and an international business development edge to Whitebox.

Jack Wareing

Jack established his international credentials working alongside Alex Lawrence at Dandelyan as part of the team that won the World's Best Bar 2018 and Best International Bar Team 2017. Jack also created the recipe for Hippy Fizz, one of Whitebox’s first drinks to reach shop shelves. More recently, and as a response to the global pandemic, Jack started his own successful YouTube Channel which has fired the interest of cocktail aficionado’s all over the world.